New Era of Automotive Luxury Begins with MG Select Experience Centre in Chandigarh – JSW MG Motor India Introduces First-of-its-Kind Luxury Experience Centre Redefining Premium Automotive Engagement
Chandigarh:
JSW MG Motor India has taken a bold step in reimagining luxury in the automotive world by launching its first MG Select Experience Centre in India. Located in Plot No. 182/15, Industrial Area Phase 1, Chandigarh, the centre promises a premium, immersive experience for customers—blending innovation, sustainability, and personalization.
Based on the philosophy of “Reimagining Luxury”, MG Select aims to elevate the car-buying journey by offering an artistic, calm, and highly curated environment. The design is inspired by art gallery aesthetics, featuring earthy tones, infinite whites, and minimalist spatial layouts that highlight the car as a piece of art, embracing the “less is more” concept.
JSW MG Motor India’s Managing Director Anurag Mehrotra highlighted the rise in luxury consumption in India. “Through MG Select, we aim to carve a unique niche among luxury car buyers and redefine the ownership experience. Together with our dealer partners, we plan to set new standards by delivering technologically advanced products and exclusive customer experiences,” he said.
Sumit Pasi, Dealer Principal of MG Select Chandigarh, shared that the experience centre goes beyond the traditional showroom format. “It redefines luxury for discerning customers in Chandigarh and fosters a community where every customer’s aspiration is celebrated.”
As part of its expansion, MG Motor plans to launch 14 MG Select Centres across 13 major cities by the end of Q3 2025, with Ahmedabad also on the roadmap.
Showcased at the Chandigarh launch were MG’s flagship marvels:
- MG Cyberster – the world’s fastest MG car
- MG M9 – a luxurious presidential limousine
These models are available for in-person viewing, offering customers an up-close look at MG’s vision of futuristic automotive luxury.
