The Punjab government-led initiative focused on finance, digital adoption, and sustainable business growth.
SAS Nagar (Mohali), January 23:
A RAMP Scheme Capacity Building Program aimed at strengthening the performance of micro, small, and medium enterprises (MSMEs) was successfully conducted at the Northern India Institute of Fashion Technology (NIIFT), Phase-1 Industrial Area, Mohali. The program was organized by the Mahatma Gandhi State Institute of Public Administration (MGSIPA), Government of Punjab, for MSMEs of District SAS Nagar.
The initiative focused on enhancing the business capabilities of entrepreneurs through structured and practical learning sessions. Workshops covered key areas, including an overview of the RAMP (Raising and Accelerating MSME Performance) Scheme, fundamentals of accounts and finance, digital marketing and branding strategies for MSMEs, and the importance of green and energy-efficient buildings.
Addressing the participants, Dr. Sanjeev Chadha, Professor and Head (MDC), MGSIPA, explained how capacity building plays a crucial role in improving business performance, competitiveness, and long-term sustainability. Emphasizing digital adoption, he stated that MSMEs must focus on building a strong digital presence, expanding customer outreach through online platforms, and using digital tools for efficient business management.
The program was further strengthened by the presence of key dignitaries, including Mr. Smit Kashyap (SIDBI), Mrs. Sukhman Bathh from the Employment Generation Department, Mr. Dheer Singh, Chief Manager, PNB, Mr. Rameshwar Lal, Senior Manager, PNB, and Mr. Ravinder Singh Hundal from the Department of Technical Education. Interacting with participants, they shared practical insights on credit linkage, enterprise support mechanisms, and skill development opportunities.
The session witnessed active participation from MSME entrepreneurs and stakeholders, who raised queries related to finance, marketing, regulatory compliance, and capacity enhancement. Experts addressed these issues and discussed viable solutions during interactive discussions.
Held under the guidance of the Department of Industries and Commerce, Punjab, the program was widely appreciated by participants for its relevance, practical orientation, and actionable takeaways.
