Chandigarh, June 18, 2025:
Bharti Airtel has announced a major success in its mission to combat rising online frauds in Punjab. In just 35 days, the telecom giant’s AI-powered fraud detection system successfully protected over 2.25 million users in the state from cyber threats in real time.
As part of its nationwide initiative, Airtel’s advanced real-time threat detection system is automatically activated for all mobile and broadband users. It scans and filters suspicious links shared via SMS, WhatsApp, Telegram, Facebook, Instagram, email, and browsers, blocking access to malicious websites within 100 milliseconds.
The system leverages real-time threat intelligence and analyzes over 1 billion URLs daily to prevent online scams. For instance, if a user in Chandigarh receives a fake message like “Your parcel has been delayed. Track it here: http://www.tracky0urparcell.com” and clicks on the link, Airtel’s AI instantly scans and detects the risk. If found harmful, the link is blocked and the user is redirected to a warning page stating: “Blocked! Airtel has detected this site as dangerous.”
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Such real-time AI interventions are helping prevent phishing, financial frauds, and scams at scale.
Speaking about the initiative, Anupam Arora, CEO – Upper North, Bharti Airtel, said,
“We are thrilled to enhance our efforts against emerging digital threats. With the launch of this AI-powered fraud detection system, we aim to create a safer digital environment for our customers in Punjab. This innovation sets a global benchmark in cybersecurity within telecom infrastructure.”
Airtel’s AI safety initiative marks a significant step forward in protecting users from rapidly evolving online frauds, reaffirming its commitment to customer security and trust.
