Over 200 runners, including beginners and pros, joined New Balance’s thrilling 5K run to celebrate the launch of its new experiential store in Sector 17, Chandigarh.
Chandigarh, July 9, 2025 — Global athletic powerhouse New Balance marked the grand opening of its first retail store in Chandigarh’s Sector 17 market with an energetic 5K community run. Renowned worldwide for its premium athletic gear and dedication to performance running, New Balance celebrated the launch in true fitness fashion.
The celebratory 5K run kicked off at the iconic Sukhna Lake and concluded at the newly opened store, attracting over 200 enthusiastic runners, including first-timers and seasoned marathoners. The event created a vibrant atmosphere of unity and excitement among Chandigarh’s fitness-loving community.
More than just a retail space, the new New Balance store is designed as an immersive experience center. It brings together the brand’s signature craftsmanship, cutting-edge performance gear, and sleek modern designs, offering an elevated shopping experience for fitness enthusiasts.
Radeshwar Dawar, Country Manager of New Balance India, expressed his excitement about the launch, stating, “We are proud to bring New Balance to Chandigarh — a city that truly embodies energy, health, and fitness. This 5K community run is more than just a launch event. It reflects our vision to inspire runners across India.”
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He also highlighted the brand’s rapid retail expansion, saying, “In the past year alone, we’ve more than doubled our retail presence in India. This Chandigarh store is proof of that momentum — a hub of innovation, performance, and style under one roof.”
The launch event not only highlighted New Balance’s commitment to fitness but also emphasized its goal of creating deeper community engagement through experiential marketing and events. Chandigarh’s vibrant response confirmed that the city is ready to embrace the New Balance lifestyle.
