Vivek Atray and Community Leaders Launch Awareness Drive for Helping the Less Privileged
Chandigarh | July 24, 2025:
In a heartfelt effort to instill empathy and social responsibility among youth, a group of civic-minded individuals in Chandigarh launched a new campaign titled “I Think of Others (I TOO)”. The initiative seeks to spread awareness, particularly among students, about the importance of helping those who are less fortunate.

The campaign was formally launched on July 24 with the support of several social leaders and educators. Vivek Atray, former IAS officer and renowned TEDx motivational speaker, introduced the campaign’s key objectives: to encourage young people to adopt an empathetic, inclusive, and balanced approach toward society, instead of remaining self-centered.
Atray outlined the core focus areas of the campaign:
- Teaching the uneducated
- Promoting environmental consciousness
- Helping the elderly
- Raising awareness about social issues and cyber security
- Encouraging a socially responsible mindset
He emphasized that these themes would be promoted through interactive seminars, educational workshops, walkathons, musical events, and literary competitions in collaboration with schools, colleges, and universities.
The campaign is also backed by prominent civic bodies and organizations, including Rotary Clubs, Suvichar, Novel Bunch, Vibrant Form, and National Service Scheme (NSS) units across educational institutions.
Supporting the initiative, community leaders including Ms. Saguna Jain, Mr. Charanjit Singh, Col D.S. Cheema, and Mr. Hardeep Singh Chandpuri addressed the gathering and expressed strong solidarity with the mission.
The “I Think of Others” movement aspires to nurture a more compassionate and aware generation that actively contributes to the welfare of society through practical and meaningful actions.
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