Shah Rukh Khan, Aryan Khan, and Nikhil Kamath join forces with Radico Khaitan to launch luxury spiritsâ venture
Radico Khaitan Limited has announced a landmark partnership with Bollywood superstar Shah Rukh Khan, his son Aryan Khanâs DâYAVOL Luxury Collective, and entrepreneur Nikhil Kamath, co-founder of Zerodha, to introduce a new premium alcoholic beverages venture under DâYAVOL Spirits. This collaboration seeks to develop some of the finest spirits in the world, targeting discerning consumers both within India and in international markets, focusing on globally sourced products that celebrate rich regional heritage through bottled-in-origin offerings. Shah Rukh Khan, Aryan Khan, and Nikhil Kamath join forces with Radico Khaitan to launch luxury spiritsâ venture The board of directors at Radico Khaitan has given the green light for a strategic investment and collaboration with DâYAVOL Spirits B.V. and DâYAVOL Spirits Private Limited. Under this agreement, Radico Khaitan will acquire a 47.5% equity stake in each company, with a total investment valued at up to Rs. 40 crore. The partnership agreements, signed with DâYAVOL B.V., DâYAVOL India, Aryan Khan, Harprit Singh, NK Enterprises Holding Limited, and Kamath Technology LLP, position Radico Khaitan as the largest shareholder across both entities. The alliance will be responsible for the global marketing, trading, and distribution of premium spirit brands, with luxury tequila set to be the flagship launch. Abhishek Khaitan, Managing Director of Radico Khaitan, expressed his enthusiasm:âRadico Khaitan has always believed in leading the alcobev space with consumer-centric innovation. With DâYAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, the entrepreneurial spirit of Aryan Khan and Nikhil Kamathâs disruptive and visionary outlook.â Shah Rukh Khan added, âEvery great idea needs the right energy behind it. With Abhishekâs experience, Nikhilâs passion, and our creative instinct at DâYAVOL, we are building something bold, relevant, and future-facing.” Aryan Khan, Co-Founder of DâYAVOL, highlighted the brandâs cultural aspirations and shared, âOur ambition is to shape a brand that doesnât just sit on a shelf but lives in culture.â Entrepreneur Nikhil Kamath shared his perspective on the evolving luxury market and stated, âTomorrowâs best brands will be built on history, culture, and craftsmanship. Thatâs what excites me about DâYAVOL â an Indian brand with the intent and ability to compete anywhere in the world.â This collaboration marks a significant step in Radico Khaitanâs strategy to expand its footprint in the luxury spirits segment, leveraging star power and entrepreneurial expertise to capture a growing demand for sophisticated, heritage-rich alcoholic beverages. Also Read: Neil Nitin Mukesh hails Shah Rukh Khan and Kartik Aaryan for conquering without connections; says, âWe all draw inspiration, itâs very refreshing to see thatâ BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Source link