DLF Sells All 1,164 Luxury Apartments in Gurugram’s Privana North Project for ₹11,000 Crore in Just One Week
Gurugram, June 18: In a clear indication of continued strong demand for luxury housing, real estate giant DLF Ltd has announced that it has sold all 1,164 luxury apartments in its latest project, DLF Privana North, located in Gurugram, within just a week of its launch. The project generated a staggering ₹11,000 crore in sales bookings, according to a regulatory filing by the company.
Part of the larger 116-acre DLF Privana township in Sectors 76 and 77 of Gurugram, Privana North spans 17.7 acres and features 1,152 premium 4BHK units and 12 ultra-luxurious penthouses. With six towers rising to stilt + 50 storeys, this development marks DLF’s tallest residential offering to date.
“This development reflects DLF’s vision of delivering expansive living spaces, unmatched privacy, and stunning skyline views,” said Aakash Ohri, Joint MD and Chief Business Officer at DLF Home Developers.
Ohri also noted that the project attracted buyers from across India and abroad, driven by the company’s consistent record of delivering premium quality and value in the luxury segment.
DLF has been witnessing remarkable sales momentum in Gurugram. This latest sellout follows the overwhelming success of:
- DLF Privana South (January 2024): 1,113 units sold for ₹7,200 crore in 3 days
- DLF Privana West (May 2024): 795 units sold for ₹5,590 crore in 3 days
Combined, the three projects in the DLF Privana township have fetched over ₹23,800 crore in less than a year.
DLF had earlier announced an investment of around ₹5,500 crore to develop Privana North. The strong response indicates a surge in interest for integrated, well-located, premium housing amid rising urban affluence.
DLF reported record-breaking sales bookings of ₹21,223 crore in FY 2024–25, up 44% from the previous year. It has already launched projects worth over ₹17,000 crore this fiscal and aims to maintain momentum with more premium offerings, including its flagship super-luxury project ‘The Dahlias’ in DLF Phase 5, Gurugram.
‘The Dahlias’, with 4.5 million sq ft of saleable area, is projected to generate ₹35,000 crore in total revenue. The company has already booked ₹13,744 crore in sales from this project in the previous fiscal.
Founded in 1946, DLF is India’s largest real estate developer by market capitalization. The group has delivered over 352 million sq ft of projects and has a development potential of 280 million sq ft, including commercial, residential, and retail segments.
Read also: 66-Year-Old Cyclist Covers Five Takhts in 63 Days to Promote Drug-Free Punjab
With a 45 million sq ft annuity portfolio, DLF continues to lead India’s real estate transformation with large-scale, high-value projects in key urban markets.
