Filmmaker Om Raut and actors Vikrant Massey, Sonali Kulkarni and Ravi Mohan attended a session named ‘The Changing Face of Indian Cinema’ on day 2 of WAVES 2025. Om Raut raised some interesting points about the box office performance of his films.
WAVES 2025: “Adipurush’s Telugu market rights were pre-sold for Rs. 120 cr; Hindi films earn Rs. 4-5 cr in Andhra-Telangana but Tanhaji: The Unsung Warrior collected Rs. 14 cr” – Om Raut
Om Raut began by saying, “The most successful verse that has happened to date is the Marvel Cinematic Universe. Because of Marvel, Disney at their peak time contributed to 23% of the global box office. (In other words), 23% of tickets sold were for a Marvel film or Disney film. This means that a kid in Nebraska is watching the same content as Vikrant and his team in Mumbai. Virat Kohli, similarly, is popular in all parts of India.”
He added, “Since the same kind of content is consumed globally. What if we modify our content a little bit; it will then be accessible to a global audience. After all, the hunger of an artist is to reach a greater number of people.”
Om Raut continued, “The reason I am quoting numbers is because it gives an idea about the number of eyeballs it has grabbed. My first film was in Marathi, titled Lokmanya: Ek Yugpurush (2015); it collected Rs. 14 crores in Maharashtra. A limited number of non-Marathi-speaking people saw the film. It did some box office in Bengaluru, Indore and Delhi. I realized that there was some demand for niche cinema made in my language to reach that audience. I was happy that a kid from South Mumbai made a Marathi film and it was consumed in Bengaluru. It was very satisfying.”
Om Raut then exulted, “Tanhaji: The Unsung Warrior (2020) collected Rs. 300 crores out of which it earned Rs. 14 crores from the Telugu-speaking states of Andhra Pradesh-Telangana. Hindi films normally don’t earn so much there. A Hindi film usually earns Rs. 4-5 crores there but our film collected a whopping Rs. 14 crores.”
He stated, “Then I made my third film, Adipurush (2023). It was shot simultaneously in Hindi and Telugu. Before we even released the film, the Telugu market rights were sold for Rs. 120 crores. This means that so many people actually saw that film. My distributor is somewhere here. Maybe, he can (correct me if I am wrong).”
Om Raut summed up his answer by saying, “The need for an artist is to reach a wider audience. If we can make our local stories strong and tell them with all our heart, it’ll resonate across the world.”
More Pages: Adipurush Box Office Collection , Adipurush Movie Review
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